Thank you for being patient while we relocate to Colorado, as orders may be delayed...We are offering USPS $5 Flat rate shipping on orders over $50, and FREE shipping for orders over $75, NO CODE needed. US & Canada ONLY
Cart 0

Nextgen Baits Inc. 7" Wounded Rattle Shad™ Soft plastic Lures


The new Nextgen Baits Inc.™  “Wounded Rattle Shad™” soft plastic lures, are the culmination of countless hours of fishing and testing to find just the right design for this crazy hot, fish catching machine of a lure.

It's design combines a new and unique profile with patent pending rattle technology.  It also has an unprecedented, high definition and very realistic looking surface finish that makes the baits look almost exactly like the real fish.  Nextgen Baits has developed a new HD coloring process that gives the fisherman a new weapon to use on his prey.  The rattles in every Nextgen Wounded Rattle Shad™ soft plastic lure resembles the sounds of aquatic life.  This helps the fish track down and locate the lure.  This, combined with the high definition patterns on the lures, results in vicious strikes.  The Wounded Rattle Shad™ soft plastic lure is highly effective on a wide variety of predatory fish including, but not limited to, Largemouth Bass, Smallmouth Bass, Northern Pike, Chain Pickerel, Walleye, Muskie, Lake Trout, Brown Trout, Rainbow Trout, Striped Bass, Bluefish, Sea Trout, Red Fish, Jacks and more.  Keep an eye out for new video’s, designs, updates, news, and promotions at

The 7" Wounded Rattle Shad™ soft plastic lure, is available in 2 different models, to make sure you land that trophy fish!

Model and Rigging Combinations Available:

Original Wounded Rattle Shad™ (1 per package) - 

The Original model is internally rigged with a patent pending, flexible, hardware assembly, which is battle tested, weighted and uses a VMC®­ treble hook (included).

Wounded Rattle Shad™ “SX (2 per package)

The “SX” model has a channel in the belly, and a smaller channel in the back of the bait to hide the VMC® single wide gap hook (included).  This model should be “Texas Rigged”, which allows for a “weedless” presentation.  The “SX” comes unweighted, so add weight as needed.

Both models include-

Patent pending rattle technology, developed by Greg Myerson of World Record Striper Company™.  Greg currently holds multiple World Records for Striped Bass, including The All-Tackle World Record of 81.88lbs!


 Live Action of our Wounded Rattle Shad!  It mimics a wounded bait fish like no other lure, and it's amazing life like pattern and patent pending Rattle from Greg Myerson make this the most awesome Soft Plastic Bait to come along in decades!

    More from this collection